Phoenix Raceway Revving Up Fan Engagement More With FanShield Infield Experience

Written By C.J. Pierre on August 18, 2021
Phoenix Raceway Fanshield Infield Experience

Racing fans, start your engines: Phoenix Raceway is gearing up to give folks a re-branded fan infield experience.

The track is renaming its state-of-the-art infield to the “FanShield Infield Experience.”

It allows race fans to walk inside the NASCAR Cup Series garages while putting them up close and personal to their favorite teams and drivers.

FanShield, the Phoenix-based ticket insurance provider, has worked with the raceway since 2018. Julie Giese, president of Phoenix Raceway, said FanShield has an established track record of innovation as well as putting fans first.

“They’ve also been a valued partner of Phoenix Raceway that has played a key role in the evolution of our facility. That makes them an ideal partner for our FanShield Infield Experience.”

Loads of fans are expected to come out to the track despite the impacts of the COVID-19 pandemic.

What kind of infield experience can Arizonans expect?

The FanShield Infield Experience will provide an innovative and fan-focused adventure into the world of NASCAR.

Fans with grandstand or hillside tickets can purchase access to the Fan Infield Experience. There, fans will enjoy several amenities:

  • Exclusive Q&As with drivers
  • Join the fun at the O’Reilly Auto Parts Pre-Race Party
  • Sign the start/finish line on Sunday
  • Shaded eateries
  • NASCAR Kids Zone
  • NASCAR Heat in the Esports Gamer Garage

Furthermore, fans will get a live look into areas such as Ruoff Mortgage Victory Lane.

Upcoming events include NASCAR Championship Weekend, held Nov. 5 -7, which wraps up with the NASCAR Cup Series Championship Race.

Fans can purchase access for all three days at the Phoenix Raceway website.

Phoenix Raceway sports betting plans

When race-goers enjoy the FanShield Infield Experience, they may also have access to another Phoenix Raceway luxury.

A month ago, NASCAR and Penn National Gaming set up a multi-year deal to bring Barstool Sportsbook to the racetrack.

It will offer promotions and odds boosts for fans betting in Arizona in addition to promoting NASCAR odds across its properties and sports betting app.

Giese said the partnership with Penn National Gaming and Barstool certainly takes the fan experience to another level. She added that it continues the mission of “redefining the way we engage fans and connect with new audiences.”

Upon approval and launch, Arizona will become the fifth state in the country to feature the Barstool mobile sportsbook.

The Arizona Department of Gaming has set a Sept. 9 launch target for online and retail sports betting in Arizona.

Photo by AP / Ross D. Franklin
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C.J. Pierre

CJ Pierre is a multimedia journalist currently residing in the Phoenix-Metro Area in Arizona. He has been covering news and sports for over a decade for both online and TV broadcasts. He was born and raised in Minneapolis and an alum of Minnesota State University: Moorhead. CJ has experience as a reporter and videographer and has covered high school, college and professional sports throughout his career. Most notably following Arizona Cardinals, Phoenix Suns, Minnesota Vikings and North Dakota State University football.

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