New Arizona Sportsbook: Navajo Nation Partners With Hard Rock Digital

Written By Play AZ Editorial Team on February 22, 2022 - Last Updated on January 30, 2023
new AZ sportsbook partnership

A new partnership is about to change the landscape of Arizona sports betting.

On January 27, Navajo Gaming Partners announced a deal to partner with Hard Rock Digital. The face of Arizona sportsbooks is about to enter a new era.

The state has already set the mark as the fastest to reach $1 Billion in wagers. Now, Arizona betting expects to get another enormous boost from this new relationship.

Let’s take a closer look at the agreement between these two organizations and the impact the deal might have on Arizona betting.

The Arizona Sportsbook Agreement

Mobile sports betting is at the core of this agreement. Yet, there is plenty of competition in Arizona sports betting apps.

The Hard Rock deal makes Navajo Gaming Partners (NNGE) the tenth in the state to offer mobile gaming. But NNGE has a unique vision for the future of Arizona betting.

The new compact approved by Arizona Department of Gaming in 2021 allows for a broader range of offerings. Legalized sports betting can now become a part of Navajo Nation casinos and mobile.

Navajo Gaming Partners will start by implementing online sports betting. Arizona sports betting should begin using the Hard Rock mobile app platform in a few weeks.

Players will get various betting choices on sports events with live odds. Navajo Nation expects to capitalize on loyalties from existing Arizona betting sites.

It might take a while to transition to live sportsbooks in the Arizona casinos. Yet, the Hard Rock Digital partnership also includes creating retail sportsbooks in local casinos.

Navajo Nation Partners Vision

The partnership comes as a systematic approach rather than being the first to market. Navajo Gaming Partners gain expertise from Hard Rock, an established player for Arizona sportsbooks.

The two partners recognize the stiff competition for the betting dollar in Arizona. Yet, the merging of two Native American gaming organizations creates a unique niche.

Arizona betting in the Phoenix area is the 12th-largest market in the United States. So, it was natural that bigger operators wanted to move in quickly.

But before the pandemic, NNGE boasted a staff of more than 1,200 employees. With five physical properties, the company has plans to expand. So Navajo Gaming Partners will be ready when New Mexico legalizes mobile gaming.

Gaming Partners are rebounding by cross-marketing new and exciting wagering options. Soon, customers will watch games make live wagers in casino sportsbooks.

For now, the partnership will use Hard Rock’s proven platform to entice customers. They feel getting to know Arizona sports betting apps from a brand they know is an excellent fit.

Mobile Arizona Sportsbooks

The newest entry into Arizona sports betting apps will have everything customers expect. The Navajo Nation mobile betting app will offer betting bonuses and customer support.

The Navajo Gaming Partners will also work hard to maintain the culture people expect. So with a platform owned by Seminole Nation, there’s a better fit for marketing the app.

Of course, the new app will also feature products typical of Arizona betting. Local sports teams and events will get special attention on the mobile betting site.

Navajo Nation and Hard Rock have formed a solid plan of advancement. Without rushing into a very competitive market, this partnership seems poised to succeed.


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